In conversation with Ritika Mittal, the young and the creative designer. Ritika's fashion line "Mora" has created ripples in the fashion world, because of the unique and traditional designs. Just when we have seen enough of chiffons and georgettes the Mora's collection is like a breath of fresh air.
What is the significance of the term "Mora"?
MORA is “mine”… It embodies the essence of the one who wears it.
MORA aims to give you a bespoke combination of fabric, colour, and form to
create a design that spells “you” like nothing else.
What makes the Mora creation so unique?
Each MORA creation is an individually produced labour of love. Since no two
individuals are exactly alike, no two MORA creations are same. MORA travels
all over India to source out the finest fabrics and collages them to create
a mesmerizing interface between tradition and modernity. Which is why the
MORA piece that you own is yours alone.
Do you keep a theme in mind, when you design?
MORA collection aims to unite different regions of Indian art and culture by
collecting and collaging an interesting and unique mix of fabrics,
techniques and textures of different states of India. The Kalamkari of
Andhra Pradesh takes a whole new dimension when combined with the phulkaari
of Punjab; just as the intricately woven ikkat of Orissa is splashed with
colour when combined with Sanganeri block prints.
Mora’s collection is not a repeat of the typical combinations, patterns, or
techniques. Our look is the antithesis of flashy, bling-like ensembles!
Who can wear a Mora creation? What is the age group your collection caters to?
This collage of colours and patterns finds its audience in all age groups
and identifies with every woman who is comfortable in her skin and complete
in her spirit...
MORA's latest collection includes sarees, dupattas and skirts.
If you like Mora's work and want to know more
Please visit: www.mora.co.in
Email them : email@example.com
Or call them :+91 9920555879